Not the usual beast!

Sony Ericsson wanted a long-term partner to reach out to Britain's urban youth. Since 2005, Brando has strategically taken them from support act to lead sponsor of the UK B-Boy World Championships.  Media partnerships, merchandise, careful branding and social media has made Sony Ericsson an accepted part of the B-Boy community. For the last two years, Channel 4 has travelled the globe as the B-Boys battle their way to the World Finals stage in London's Brixton Academy.  The results played out over a six part TV series on C4 entitled the Sony Ericsson World Series.  Fans could watch any missed episodes again and view other exclusive downloadable B-Boy content from our dedicated website... www.b-boychampionships.com/tv

Brando was asked to support Sony Ericsson's Life Captured ATL campaign across Europe. Think big they said, so we recruited a Hollywood film director and produced a 15 minute movie created from the camera phone images of 14 nations.   In partnership with the Raindance Film Festival, we challenged the public to capture their lives and tell a story through the lens of their mobile camera phones. Not content with showing a pictorial tapestry of European life, we then persuaded Oscar-nominated director Mike Figgis (Leaving Las Vegas) to create a film ‘Life Captured’ using the still images. Social media PR, e-blasts and a star-studded red carpet premiere all built and managed by Brando topped off the campaign and created 64 pieces of coverage and an AVE of €250,000.