Not the usual beast!

The British International Motor Show was the platform insurance giant Zurich chose to introduce their new sub brand 'Connect' to a motoring audience. Brando was tasked with creating a stand that stood out and created an engaging and light hearted experience for the whole family to enjoy. We invited people to literally bump into us in a dodgems themed experience that over 20,000 people interacted with over the course of the show. In addition, an on-stand prize draw provided valuable date capture of 5,000 people. Zurich also used the motor show and the stand were used as a focal point for internal communications. As a result the stand was entirely staffed by Zurich Connect call centre employees. "We definitely created a fun packed family experience which enhanced the brand of Zurich Connect and brought to life the motor show in so many ways. Rob Taylor, Marketing Campaign Manager, Zurich Connect commented:"The fact that we were packed every day in amongst some huge car manufacturers is testimony to how much of a success the Zurich Connect stand was."