Digital
At Brando we take social media seriously. So seriously in fact that we have launched a full service social media agency to help guide clients with support from some of the biggest names in the business.
Social media is not a channel but a new form of distribution - distribution by people to people. Forget marketing to them, think marketing by them.
Peer-to-Peer is the single most powerful communication tool out there and the best way to take advantage of it is to make interesting things for people to share. It's no surprise that the best way to make those things interesting is to involve the people they are made for. This process alone creates passionate advocates and if it's interesting enough all it needs is a little push and off it goes.
Now the USER is the destination. So we have to create interesting things for people to take on THEIR journeys. Don't interrupt them with the ad you think they'll be interested in. Instead go where the user is and where the user is going and provide genuine value they'll want to pass on (social-currency).
Social media is not a channel but a new form of distribution - distribution by people to people. Forget marketing to them, think marketing by them.
Peer-to-Peer is the single most powerful communication tool out there and the best way to take advantage of it is to make interesting things for people to share. It's no surprise that the best way to make those things interesting is to involve the people they are made for. This process alone creates passionate advocates and if it's interesting enough all it needs is a little push and off it goes.
Now the USER is the destination. So we have to create interesting things for people to take on THEIR journeys. Don't interrupt them with the ad you think they'll be interested in. Instead go where the user is and where the user is going and provide genuine value they'll want to pass on (social-currency).
