EA engaged Brando to launch the hotly anticipated Left 4 Dead 2 zombie survival game in November 2009. Brando was tasked with targeting a youth gamer audience, but with the added zombie/horror fan-base thrown into the gruesome mix! We decided to tease the audience by preparing them for the inevitable outbreak of L4D2 zombie flu with a spoof webcast instructional film in survival techniques, hosted a subsequent press experience to train journalists in zombie combat and turn a famous London boozer into the Severed Arms pub, where zombies ran the pub for the weekend of game launch, with the help of Hollyoaks’ gorgeous Jennifer Metcalfe as the ‘L4D2 infected’ barmaid. The viral achieved over 150,000 views to date, and the campaign resulted in an AVE of over £900,000, PR value of £2.7m, social media outreach of 45m per month and an ROI of 10:1…and a ‘dead happy’ client!

Brando were briefed to develop an engaging, newsworthy, Xmas experience for Gatwick passengers. We created the Gatwick Factor – a karaoke competition…hosted in a snow globe complete with fake snow and Christmas trees! We launched three days after the X Factor TV final and negotiated runner’s up, Stacie and Olly to make it their first ever public gig and open the event. Santa came early for Gatwick as the event was covered by London Tonight, BBC, Channel Five News and most major print, radio and digital media. The campaign results were outstanding; a PR value of nearly 3m and an ROI of 20:1 - which meant everyone could have a very Merry Christmas!

The brief from London Gatwick Airport to Brando was to help change perception and build awareness of the airport as a top shopping destination during the busy summer months. We needed to inform the public on discounted prices and the array of high street and designer names available. Our approach was multi-faceted and included a four day, live fashion show, a news story highlighting the benefits of getting into a holiday mind set, an exclusive press trip with top fashion editors and an intensive promotions and features programme. Winning stats… Retailers experienced a 30% increase in sales during the show 77% of passengers agreed it helped get them in the holiday mood 13% increase in people perceiving the stores as excellent after watching the show Nearly a third of passengers were encouraged to go and buy after the show 95% of passengers thought the show was entertaining The campaign reached over 300 million people, secured an AVE of nearly £600k, PR value of nearly £2m and an ROI 1:10