Virgin Trains, the award winning rail operator, has appointed Brando to run a four month PR and social media campaign to help promote their new Don’t go Zombie, go Virgin Trains brand campaign.

The new advertising, created by fellow Cossette agencies Elvis and MCBD, demonstrates the superior service available on Virgin Trains and demonizes other forms of transport, in particular car and plane.

The creative is a new look and feel for Virgin Trains and wonderfully captures the potential hellishness of travelling by car and plane that turns regular people into frustrated zombies, in Virgin’s typical tongue-in-cheek style.

The new campaign aims to further support Virgin Train’s overall brand idea, Where do you want to be?, which illustrates that travelling by Virgin Train offers customers an enriched journey and time effectiveness.

Brando will be working closely with sister agencies Elvis and MCBD to provide social media strategic consultancy plus a mix of traditional and social media outreach to build awareness for the new creative route. The campaign will specifically focus on developing advocacy and dwell time with the brand and its digital activations.

Danny Gonzalez from Virgin Trains said; “The new brand activity is brave, exciting and will encourage consumers to think carefully about their travel choices particularly where long distance car and domestic air journeys are concerned. To ensure we truly engage with our audience we believe social media and PR are essential components of the marketing programme. We will be working with Brando to guarantee word of mouth and brand advocacy crosses both the virtual and physical worlds.”

Mandy Sharp, Brando’s Managing Partner, who is heading up the account said, “We love the quirkiness of the new campaign. It’s impactful yet humorous and the zombie theme provides great social media currency for us to work with.”

Brando is part of COSSETTE - an international communications firm with operations in Canada, the United States and the United Kingdom. COSSETTE offers leading-edge communication services to more than 800 clients, including some of the most prestigious brands in the world.