Not the usual beast!

Bupa, the leading international health care company, has appointed Brando to deliver a consumer PR programme for its UK health business. Brando was awarded the account after a competitive pitch and will be developing a strong brand personality for Bupa that celebrates its wellness and healthcare credentials. Sue Moore, marketing and customer development director, Bupa UK membership, said: "We are delighted to welcome Brando on board. We were impressed with their strategic approach and knew straight away that their creative campaign was right for us." The Bupa account will be headed up by Brando Managing Director, Mandy Sharp. Brando will look to implement a mix of media relations, digital and social media activity over the next six months. Brando’s Mandy Sharp said: "This is a great win for the agency and a fantastic way to start the year. We’re looking forward to delivering a campaign with a strong digital element alongside creative news generation and social media. It’s great to be able to use Brando’s unique combination of skills and experience to bring such an established and respected brand to life."