Not the usual beast!

Bupa, the leading international health care company, has appointed Brando to deliver a consumer PR programme for its UK health business. Brando was awarded the account after a competitive pitch and will be developing a strong brand personality for Bupa that celebrates its wellness and healthcare credentials. Sue Moore, marketing and customer development director, Bupa UK membership, said: "We are delighted to welcome Brando on board. We were impressed with their strategic approach and knew straight away that their creative campaign was right for us." The Bupa account will be headed up by Brando Managing Director, Mandy Sharp. Brando will look to implement a mix of media relations, digital and social media activity over the next six months. Brando’s Mandy Sharp said: "This is a great win for the agency and a fantastic way to start the year. We’re looking forward to delivering a campaign with a strong digital element alongside creative news generation and social media. It’s great to be able to use Brando’s unique combination of skills and experience to bring such an established and respected brand to life."

Sony Ericsson wanted a long-term partner to reach out to Britain's urban youth. Since 2005, Brando has strategically taken them from support act to lead sponsor of the UK B-Boy World Championships.  Media partnerships, merchandise, careful branding and social media has made Sony Ericsson an accepted part of the B-Boy community. For the last two years, Channel 4 has travelled the globe as the B-Boys battle their way to the World Finals stage in London's Brixton Academy.  The results played out over a six part TV series on C4 entitled the Sony Ericsson World Series.  Fans could watch any missed episodes again and view other exclusive downloadable B-Boy content from our dedicated website... www.b-boychampionships.com/tv

Brando was asked to support Sony Ericsson's Life Captured ATL campaign across Europe. Think big they said, so we recruited a Hollywood film director and produced a 15 minute movie created from the camera phone images of 14 nations.   In partnership with the Raindance Film Festival, we challenged the public to capture their lives and tell a story through the lens of their mobile camera phones. Not content with showing a pictorial tapestry of European life, we then persuaded Oscar-nominated director Mike Figgis (Leaving Las Vegas) to create a film ‘Life Captured’ using the still images. Social media PR, e-blasts and a star-studded red carpet premiere all built and managed by Brando topped off the campaign and created 64 pieces of coverage and an AVE of €250,000.

Bakemap of Britain