Not the usual beast!

Brando were briefed to develop an engaging, newsworthy, Xmas experience for Gatwick passengers. We created the Gatwick Factor – a karaoke competition…hosted in a snow globe complete with fake snow and Christmas trees! We launched three days after the X Factor TV final and negotiated runner’s up, Stacie and Olly to make it their first ever public gig and open the event. Santa came early for Gatwick as the event was covered by London Tonight, BBC, Channel Five News and most major print, radio and digital media. The campaign results were outstanding; a PR value of nearly 3m and an ROI of 20:1 - which meant everyone could have a very Merry Christmas!

London Gatwick Airport, the UK’s second biggest airport has appointed Brando to run a four month PR and experiential campaign over the summer.   Part of a major marketing campaign to increase retail spend at the airport during the peak summer months, Brando will be running an intensive media relations and event-led programme to remind holiday-makers about the great shopping and money savings available at the airport.   The account will be headed up by Brando’s Managing Director, Mandy Sharp, and one of the first jobs will be organising an exciting ‘Gatwick Fashion Week’ at the North Terminal with TV fashion presenter, Gok Wan confirmed as celebrity host for one of the days.     The experiential event will show-case retailers’ products through a series of glamorous fashion shows and holiday makers will be treated to hair, make-up and fashion makeovers from top stylist Kirsty Drury who has worked with the likes of Kylie Minogue, Rachel Stevens and Claudia Schiffer.   Brando joins forces with other top agencies including advertisers Naked, media planners MindShare and BTL agency DNX as part of the external marketing team for this project.   Mike Luddy, London Gatwick Airport Commercial Director, said: “We’re really looking forward to working with Brando over the next few months. Brando responded to the brief with creative, yet strategically sound and deliverable ideas.”   The activity will be supported with an extensive social media programme, run by David Cushman from Brando Social. 

Sony Ericsson wanted a long-term partner to reach out to Britain's urban youth. Since 2005, Brando has strategically taken them from support act to lead sponsor of the UK B-Boy World Championships.  Media partnerships, merchandise, careful branding and social media has made Sony Ericsson an accepted part of the B-Boy community. For the last two years, Channel 4 has travelled the globe as the B-Boys battle their way to the World Finals stage in London's Brixton Academy.  The results played out over a six part TV series on C4 entitled the Sony Ericsson World Series.  Fans could watch any missed episodes again and view other exclusive downloadable B-Boy content from our dedicated website... www.b-boychampionships.com/tv

Brando was asked to support Sony Ericsson's Life Captured ATL campaign across Europe. Think big they said, so we recruited a Hollywood film director and produced a 15 minute movie created from the camera phone images of 14 nations.   In partnership with the Raindance Film Festival, we challenged the public to capture their lives and tell a story through the lens of their mobile camera phones. Not content with showing a pictorial tapestry of European life, we then persuaded Oscar-nominated director Mike Figgis (Leaving Las Vegas) to create a film ‘Life Captured’ using the still images. Social media PR, e-blasts and a star-studded red carpet premiere all built and managed by Brando topped off the campaign and created 64 pieces of coverage and an AVE of €250,000.

Run the FactoryBrando secures front of book coverage and makes children’s dreams come true by offering them the chance to run the Haribo sweet factory. The activity launches with a search across the UK media, with further coverage following with stories around each of the winning children, two of whom become specialist sweet tasters. Media exposure has increased by 37 per cent year-on-year securing a phenomenal ROI of 1:118 “Thank you for giving Harry one of the most fantastic days ever and for the friendliness and welcoming manner of all of the staff involved. Keep up the good work!”  Winner’s father, 2008