Not the usual beast!

Passengers enjoyed a free spray tan at London Gatwick Airport this month as Brando created Gatwick Glow - a new summer initiative in partnership with St Tropez. The experiential stunt was designed to give Gatwick lashings of media coverage over the busy summer period by offering pasty passengers a ‘glow’ before they go. Supported with research to reveal that travellers biggest holiday hate was revealing their pale bodies on the beach, anyone dreading baring all could enjoy a full-body treatment and achieve a natural summer shimmer before they’ve even boarded the plane for hotter climates. Brando built bespoke tanning booths located airside in the North and South terminals where passengers achieved their pre-holiday glow. Our research showed that being bronzed when hitting the sand was more important than we might have thought with holiday makers feeling more comfortable revealing their cellulite (22 per cent) and wobbly bellies (22 per cent) than their winter-white skin. Plus going away with a pre-existing glow does wonders for our self esteem with over half (56 per cent) claiming that a pre-bronzed-bod would give them more confidence on their first day. Given all of this, it seemed only fair that London Gatwick Airport should rise to the challenge - and it did just that... Gatwick Glow not only secured a PR Value of nearly 2m, a whopping ROI of 1:26, but passengers were so impressed by the initiative, the booths were fully booked every day!

Brando were briefed to develop an engaging, newsworthy, Xmas experience for Gatwick passengers. We created the Gatwick Factor – a karaoke competition…hosted in a snow globe complete with fake snow and Christmas trees! We launched three days after the X Factor TV final and negotiated runner’s up, Stacie and Olly to make it their first ever public gig and open the event. Santa came early for Gatwick as the event was covered by London Tonight, BBC, Channel Five News and most major print, radio and digital media. The campaign results were outstanding; a PR value of nearly 3m and an ROI of 20:1 - which meant everyone could have a very Merry Christmas!

London Gatwick Airport, the UK’s second biggest airport has appointed Brando to run a four month PR and experiential campaign over the summer.   Part of a major marketing campaign to increase retail spend at the airport during the peak summer months, Brando will be running an intensive media relations and event-led programme to remind holiday-makers about the great shopping and money savings available at the airport.   The account will be headed up by Brando’s Managing Director, Mandy Sharp, and one of the first jobs will be organising an exciting ‘Gatwick Fashion Week’ at the North Terminal with TV fashion presenter, Gok Wan confirmed as celebrity host for one of the days.     The experiential event will show-case retailers’ products through a series of glamorous fashion shows and holiday makers will be treated to hair, make-up and fashion makeovers from top stylist Kirsty Drury who has worked with the likes of Kylie Minogue, Rachel Stevens and Claudia Schiffer.   Brando joins forces with other top agencies including advertisers Naked, media planners MindShare and BTL agency DNX as part of the external marketing team for this project.   Mike Luddy, London Gatwick Airport Commercial Director, said: “We’re really looking forward to working with Brando over the next few months. Brando responded to the brief with creative, yet strategically sound and deliverable ideas.”   The activity will be supported with an extensive social media programme, run by David Cushman from Brando Social.