Not the usual beast!

The brief from London Gatwick Airport to Brando was to help change perception and build awareness of the airport as a top shopping destination during the busy summer months. We needed to inform the public on discounted prices and the array of high street and designer names available. Our approach was multi-faceted and included a four day, live fashion show, a news story highlighting the benefits of getting into a holiday mind set, an exclusive press trip with top fashion editors and an intensive promotions and features programme. Winning stats… Retailers experienced a 30% increase in sales during the show 77% of passengers agreed it helped get them in the holiday mood 13% increase in people perceiving the stores as excellent after watching the show Nearly a third of passengers were encouraged to go and buy after the show 95% of passengers thought the show was entertaining The campaign reached over 300 million people, secured an AVE of nearly £600k, PR value of nearly £2m and an ROI 1:10