Not the usual beast!

The brief from London Gatwick Airport to Brando was to help change perception and build awareness of the airport as a top shopping destination during the busy summer months. We needed to inform the public on discounted prices and the array of high street and designer names available. Our approach was multi-faceted and included a four day, live fashion show, a news story highlighting the benefits of getting into a holiday mind set, an exclusive press trip with top fashion editors and an intensive promotions and features programme. Winning stats… Retailers experienced a 30% increase in sales during the show 77% of passengers agreed it helped get them in the holiday mood 13% increase in people perceiving the stores as excellent after watching the show Nearly a third of passengers were encouraged to go and buy after the show 95% of passengers thought the show was entertaining The campaign reached over 300 million people, secured an AVE of nearly £600k, PR value of nearly £2m and an ROI 1:10

If the landlord didn't insist on his walls being painted white, Brando would get these guys in to help with the Christmas decorations.  A collection of the finest street and urban artists are coming together to create the Nightmare before Christmas show. The crew will be taking over, painting on and pasting across one of London’s West End’s most established venues. The launch is on Tuesday 16th from 5pm for art, live music & drinks all within the freshly painted Yule time surroundings. The show runs on till Christmas eve, so there’s plenty of time to check it out. Pure Evil, Rugman, Focus, Snub, Hutch, ATG, One Trick Pony, Sin House, The Krah, Oh Death, Dan Kitchener, Paintshop, Ashab, Mishfit, Inkfetish and many more. The Courtyard, Sin, 144 Charing X Road, London, WC2H 0LB Open Noon til 7pm Daily (Closed Sunday 21st) until Tues 23rd Nearest tube: Tottenham Court Road

Brando went to the preview and it was well worth a visit if you’re in the manor…Free and super cool, with some of the best emerging multimedia artists…check out the pole dancing / DJ robots!). It's been extended til Dec 21st. http://www.mutatebritain.co.uk/ Don’t just take my word for it check out the robo dog on here http://www.dontpaniconline.com/magazine/success/robo-dog Also, Cordy House where the exhibition is held is a really interesting venue with 20,000 square feet of event space across 6 floors, which include a basement and two huge roof terraces.  

Run the FactoryBrando secures front of book coverage and makes children’s dreams come true by offering them the chance to run the Haribo sweet factory. The activity launches with a search across the UK media, with further coverage following with stories around each of the winning children, two of whom become specialist sweet tasters. Media exposure has increased by 37 per cent year-on-year securing a phenomenal ROI of 1:118 “Thank you for giving Harry one of the most fantastic days ever and for the friendliness and welcoming manner of all of the staff involved. Keep up the good work!”  Winner’s father, 2008

Brando works with Cirque du Soleil not only to promote the London premieres of its annual shows, but to broaden consumer perception of the brand - from its corporate social responsibility programmes to its dedication to evolving circus entertainment as we know it. From national features and business profiles to show reviews and listings, plus red carpet celebrity glamour – we handle all media relations and implement creative PR campaigns to keep Cirque du Soleil at the top of the media's agenda. All PR activity is measured in terms of ticket sales and this year there has been a full house every night. Last year,  we secured 102 pieces of coverage and more than 72 million opportunities to learn of Cirque du Soleil’s presence in London… that’s an editorial value of over £2.2 million.