Search by tag: local-community
To position Somerfield as the local high street grocer and demonstrate the brand’s commitment to local communities, Brando developed the landmark Local Life Report - an ambitious news-generating research campaign aimed at claiming a share of voice for Somerfield. Working with the Future Foundation, we created a series of stories designed to tackle topics that resonate with consumers, each exploring the world around us from new angles. From exploring the growing presence of wealthy tradesman’s partners (Bricklayers’ Wives) to green obsessed city-folk (Urban Farmers), the Local Life report really captured the nation’s imagination and confirmed Somerfield’s position at the heart of the local community. In 2008, Local Life generated more than 110 pieces of robust branded coverage and achieved an impressive ROI - for every £1 spent, the campaign reached 355 people and generated £8.61 worth of coverage.
