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We know everyone. We know everyone that counts in the world of food. Brando has spent years cultivating excellent relationships with national journalists to ensure Somerfield is always at the top of their mind when it comes to reviewing food and drink in the media. We ensure that key journalists receive Somerfield product for taste tests and send our key titles bi-monthly product drops focusing on seasonal themes, new products or just a foodie treat. We also stage creative food press shows to showcase various product ranges and strengthen our journalist relationships. In the past year these have included Christmas in June – a look at the upcoming festive products, Afternoon Tea at Buckingham Gate, Mini Range Launch – an Alice in Wonderland themed event and Big Night In – a money saving alternative to dining out.
