Not the usual beast!

Passengers enjoyed a free spray tan at London Gatwick Airport this month as Brando created Gatwick Glow - a new summer initiative in partnership with St Tropez. The experiential stunt was designed to give Gatwick lashings of media coverage over the busy summer period by offering pasty passengers a ‘glow’ before they go. Supported with research to reveal that travellers biggest holiday hate was revealing their pale bodies on the beach, anyone dreading baring all could enjoy a full-body treatment and achieve a natural summer shimmer before they’ve even boarded the plane for hotter climates. Brando built bespoke tanning booths located airside in the North and South terminals where passengers achieved their pre-holiday glow. Our research showed that being bronzed when hitting the sand was more important than we might have thought with holiday makers feeling more comfortable revealing their cellulite (22 per cent) and wobbly bellies (22 per cent) than their winter-white skin. Plus going away with a pre-existing glow does wonders for our self esteem with over half (56 per cent) claiming that a pre-bronzed-bod would give them more confidence on their first day. Given all of this, it seemed only fair that London Gatwick Airport should rise to the challenge - and it did just that... Gatwick Glow not only secured a PR Value of nearly 2m, a whopping ROI of 1:26, but passengers were so impressed by the initiative, the booths were fully booked every day!

Brando were briefed to develop an engaging, newsworthy, Xmas experience for Gatwick passengers. We created the Gatwick Factor – a karaoke competition…hosted in a snow globe complete with fake snow and Christmas trees! We launched three days after the X Factor TV final and negotiated runner’s up, Stacie and Olly to make it their first ever public gig and open the event. Santa came early for Gatwick as the event was covered by London Tonight, BBC, Channel Five News and most major print, radio and digital media. The campaign results were outstanding; a PR value of nearly 3m and an ROI of 20:1 - which meant everyone could have a very Merry Christmas!

The brief from London Gatwick Airport to Brando was to help change perception and build awareness of the airport as a top shopping destination during the busy summer months. We needed to inform the public on discounted prices and the array of high street and designer names available. Our approach was multi-faceted and included a four day, live fashion show, a news story highlighting the benefits of getting into a holiday mind set, an exclusive press trip with top fashion editors and an intensive promotions and features programme. Winning stats… Retailers experienced a 30% increase in sales during the show 77% of passengers agreed it helped get them in the holiday mood 13% increase in people perceiving the stores as excellent after watching the show Nearly a third of passengers were encouraged to go and buy after the show 95% of passengers thought the show was entertaining The campaign reached over 300 million people, secured an AVE of nearly £600k, PR value of nearly £2m and an ROI 1:10