Not the usual beast!

Brando were briefed to develop an engaging, newsworthy, Xmas experience for Gatwick passengers. We created the Gatwick Factor – a karaoke competition…hosted in a snow globe complete with fake snow and Christmas trees! We launched three days after the X Factor TV final and negotiated runner’s up, Stacie and Olly to make it their first ever public gig and open the event. Santa came early for Gatwick as the event was covered by London Tonight, BBC, Channel Five News and most major print, radio and digital media. The campaign results were outstanding; a PR value of nearly 3m and an ROI of 20:1 - which meant everyone could have a very Merry Christmas!