Not the usual beast!

Brando is currently promoting Cirque du Soleil's new show 'Quidam' which premiered in London during the first week of January. It was a red carpet affair which had the crème de la crème of journalists and celebrities in attendance, including Jaime Winstone, Alfie Allen and Hollywood A-lister Naomi Harris. The event was managed by the Brando team and cemented the brand's position as one of the UK's biggest must-see events.

Brando works with Cirque du Soleil not only to promote the London premieres of its annual shows, but to broaden consumer perception of the brand - from its corporate social responsibility programmes to its dedication to evolving circus entertainment as we know it. From national features and business profiles to show reviews and listings, plus red carpet celebrity glamour – we handle all media relations and implement creative PR campaigns to keep Cirque du Soleil at the top of the media's agenda. All PR activity is measured in terms of ticket sales and this year there has been a full house every night. Last year,  we secured 102 pieces of coverage and more than 72 million opportunities to learn of Cirque du Soleil’s presence in London… that’s an editorial value of over £2.2 million.