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Brando supports the launch of new Somerfield stores and refits around the UK. Rather than roll out the same story for each launch, we look deeper into the local area and create a bespoke event for each store opening. Our launches demonstrate that Somerfield understand the neighbourhood and are as excited to be there as the community are to have them. So, from Bluey the Horse the Ipswich football club mascot to Cliff Richard’s top UK impersonator to a giant branded ice block or a poetic vicar, on opening days we ensure queues outside the door, packed stores and lots of coverage - the perfect example of creating successful events for a niche audience.
lucas