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Sony Ericsson wanted a long-term partner to reach out to Britain's urban youth. Since 2005, Brando has strategically taken them from support act to lead sponsor of the UK B-Boy World Championships. Media partnerships, merchandise, careful branding and social media has made Sony Ericsson an accepted part of the B-Boy community. For the last two years, Channel 4 has travelled the globe as the B-Boys battle their way to the World Finals stage in London's Brixton Academy. The results played out over a six part TV series on C4 entitled the Sony Ericsson World Series. Fans could watch any missed episodes again and view other exclusive downloadable B-Boy content from our dedicated website...
www.b-boychampionships.com/tv
Filed under: B-Boy, B-Boy Championships, Brando, Brando World, Brixton Academy, Channel 4, Cossette, Digital, Experiential, Social Media, Sony Ericsson, Sony Ericsson World Series, Work
Brando was asked to support Sony Ericsson's Life Captured ATL campaign across Europe. Think big they said, so we recruited a Hollywood film director and produced a 15 minute movie created from the camera phone images of 14 nations.
In partnership with the Raindance Film Festival, we challenged the public to capture their lives and tell a story through the lens of their mobile camera phones.
Not content with showing a pictorial tapestry of European life, we then persuaded Oscar-nominated director Mike Figgis (Leaving Las Vegas) to create a film ‘Life Captured’ using the still images. Social media PR, e-blasts and a star-studded red carpet premiere all built and managed by Brando topped off the campaign and created 64 pieces of coverage and an AVE of €250,000.
Filed under: Brando, cameraphone, Digital, Experiential, film, Life Captured, Mike Figgis, Raindance, Sony Ericsson, Work
Run the FactoryBrando secures front of book coverage and makes children’s dreams come true by offering them the chance to run the Haribo sweet factory. The activity launches with a search across the UK media, with further coverage following with stories around each of the winning children, two of whom become specialist sweet tasters. Media exposure has increased by 37 per cent year-on-year securing a phenomenal ROI of 1:118
“Thank you for giving Harry one of the most fantastic days ever and for the friendliness and welcoming manner of all of the staff involved. Keep up the good work!” Winner’s father, 2008
Maoam Dance Mayhem