Not the usual beast!

The British International Motor Show was the platform insurance giant Zurich chose to introduce their new sub brand 'Connect' to a motoring audience. Brando was tasked with creating a stand that stood out and created an engaging and light hearted experience for the whole family to enjoy. We invited people to literally bump into us in a dodgems themed experience that over 20,000 people interacted with over the course of the show. In addition, an on-stand prize draw provided valuable date capture of 5,000 people. Zurich also used the motor show and the stand were used as a focal point for internal communications. As a result the stand was entirely staffed by Zurich Connect call centre employees. "We definitely created a fun packed family experience which enhanced the brand of Zurich Connect and brought to life the motor show in so many ways. Rob Taylor, Marketing Campaign Manager, Zurich Connect commented:"The fact that we were packed every day in amongst some huge car manufacturers is testimony to how much of a success the Zurich Connect stand was."

Living by the Book To celebrate the new-look BT Phone Book we created a real buzz in the regions by inviting people to ‘Live by the Book’ in a giant Perspex box for one week across UK shopping centres with only a phone, the clothes on their back and The Phone Book for survival. The campaign secured mass national and regional coverage, won seven PR and experiential industry awards Importantly, we also increased market share for Phone Book from seven per cent to10 per cent

Brando works with Cirque du Soleil not only to promote the London premieres of its annual shows, but to broaden consumer perception of the brand - from its corporate social responsibility programmes to its dedication to evolving circus entertainment as we know it. From national features and business profiles to show reviews and listings, plus red carpet celebrity glamour – we handle all media relations and implement creative PR campaigns to keep Cirque du Soleil at the top of the media's agenda. All PR activity is measured in terms of ticket sales and this year there has been a full house every night. Last year,  we secured 102 pieces of coverage and more than 72 million opportunities to learn of Cirque du Soleil’s presence in London… that’s an editorial value of over £2.2 million.