Search by tag: zombies
Brando launches the world's first Google street view Zombie game on behalf of Virgin Trains. Launch has received widespread online, print and broadcast coverage from The Sunday Times In Gear to Capital radio!
Hosted at www.dontgozombie.com, the game celebrates Virgin Trains’ new ‘Don’t Go Zombie’ campaign that urges commuters ‘zombified’ by the monotony of motoring to swap their cars for the freedom of travel on a Virgin train.
Brave zombie-rescuers will be catapulted onto any UK street, armed with nothing more than a Virgin Trains ticket machine. To prevent them ‘going zombie’, players can save mindless motorists wandering the streets by issuing them with train tickets. Successfully ‘ticketed’ targets are humanised, transported onto a Virgin train and rescued from wasted time behind the wheel. Each month, the highest scoring players will enter a draw to win First Class travel with Virgin Trains*.
If caught, the player’s Facebook profile picture will be zombified creating a zombie avatar that’s launched into the game. The player then has the option to galvanise support from friends by posting a ‘rescue me’ message on their wall.
And if that isn't enough frenzied fun, later this summer Sir Richard Branson himself will be appear in the game as a zombie. The public are invited to seek out the Virgin founder and transport him to the safety of a Virgin train using their expertise in targeted ticketing.
Sir Richard Branson said: “At Virgin Trains, we aim to make your journey as quick and stress-free as possible. Anyone who has ever experienced the M6, knows very well that long motorway journeys can suck the life right out of us, turning us into zombies! So we are urging people to ditch their cars, and hop onboard. Over the years I’ve appeared in many fun guises but never as a zombie –at least I’ll know what I’ll look like if I ever come back as one of the undead!”
EA engaged Brando to launch the hotly anticipated Left 4 Dead 2 zombie survival game in November 2009. Brando was tasked with targeting a youth gamer audience, but with the added zombie/horror fan-base thrown into the gruesome mix!
We decided to tease the audience by preparing them for the inevitable outbreak of L4D2 zombie flu with a spoof webcast instructional film in survival techniques, hosted a subsequent press experience to train journalists in zombie combat and turn a famous London boozer into the Severed Arms pub, where zombies ran the pub for the weekend of game launch, with the help of Hollyoaks’ gorgeous Jennifer Metcalfe as the ‘L4D2 infected’ barmaid.
The viral achieved over 150,000 views to date, and the campaign resulted in an AVE of over £900,000, PR value of £2.7m, social media outreach of 45m per month and an ROI of 10:1…and a ‘dead happy’ client!
