Not the usual beast!

Brando launches the world's first Google street view Zombie game on behalf of Virgin Trains. Launch has received widespread online, print and broadcast coverage from The Sunday Times In Gear to Capital radio! Hosted at www.dontgozombie.com, the game celebrates Virgin Trains’ new ‘Don’t Go Zombie’ campaign that urges commuters ‘zombified’ by the monotony of motoring to swap their cars for the freedom of travel on a Virgin train. Brave zombie-rescuers will be catapulted onto any UK street, armed with nothing more than a Virgin Trains ticket machine. To prevent them ‘going zombie’, players can save mindless motorists wandering the streets by issuing them with train tickets. Successfully ‘ticketed’ targets are humanised, transported onto a Virgin train and rescued from wasted time behind the wheel. Each month, the highest scoring players will enter a draw to win First Class travel with Virgin Trains*. If caught, the player’s Facebook profile picture will be zombified creating a zombie avatar that’s launched into the game. The player then has the option to galvanise support from friends by posting a ‘rescue me’ message on their wall. And if that isn't enough frenzied fun, later this summer Sir Richard Branson himself will be appear in the game as a zombie. The public are invited to seek out the Virgin founder and transport him to the safety of a Virgin train using their expertise in targeted ticketing. Sir Richard Branson said: “At Virgin Trains, we aim to make your journey as quick and stress-free as possible. Anyone who has ever experienced the M6, knows very well that long motorway journeys can suck the life right out of us, turning us into zombies! So we are urging people to ditch their cars, and hop onboard. Over the years I’ve appeared in many fun guises but never as a zombie –at least I’ll know what I’ll look like if I ever come back as one of the undead!”

Passengers enjoyed a free spray tan at London Gatwick Airport this month as Brando created Gatwick Glow - a new summer initiative in partnership with St Tropez. The experiential stunt was designed to give Gatwick lashings of media coverage over the busy summer period by offering pasty passengers a ‘glow’ before they go. Supported with research to reveal that travellers biggest holiday hate was revealing their pale bodies on the beach, anyone dreading baring all could enjoy a full-body treatment and achieve a natural summer shimmer before they’ve even boarded the plane for hotter climates. Brando built bespoke tanning booths located airside in the North and South terminals where passengers achieved their pre-holiday glow. Our research showed that being bronzed when hitting the sand was more important than we might have thought with holiday makers feeling more comfortable revealing their cellulite (22 per cent) and wobbly bellies (22 per cent) than their winter-white skin. Plus going away with a pre-existing glow does wonders for our self esteem with over half (56 per cent) claiming that a pre-bronzed-bod would give them more confidence on their first day. Given all of this, it seemed only fair that London Gatwick Airport should rise to the challenge - and it did just that... Gatwick Glow not only secured a PR Value of nearly 2m, a whopping ROI of 1:26, but passengers were so impressed by the initiative, the booths were fully booked every day!

Sony Ericsson wanted a long-term partner to reach out to Britain's urban youth. Since 2005, Brando has strategically taken them from support act to lead sponsor of the UK B-Boy World Championships.  Media partnerships, merchandise, careful branding and social media has made Sony Ericsson an accepted part of the B-Boy community. For the last two years, Channel 4 has travelled the globe as the B-Boys battle their way to the World Finals stage in London's Brixton Academy.  The results played out over a six part TV series on C4 entitled the Sony Ericsson World Series.  Fans could watch any missed episodes again and view other exclusive downloadable B-Boy content from our dedicated website... www.b-boychampionships.com/tv

EA engaged Brando to launch the hotly anticipated Left 4 Dead 2 zombie survival game in November 2009. Brando was tasked with targeting a youth gamer audience, but with the added zombie/horror fan-base thrown into the gruesome mix! We decided to tease the audience by preparing them for the inevitable outbreak of L4D2 zombie flu with a spoof webcast instructional film in survival techniques, hosted a subsequent press experience to train journalists in zombie combat and turn a famous London boozer into the Severed Arms pub, where zombies ran the pub for the weekend of game launch, with the help of Hollyoaks’ gorgeous Jennifer Metcalfe as the ‘L4D2 infected’ barmaid. The viral achieved over 150,000 views to date, and the campaign resulted in an AVE of over £900,000, PR value of £2.7m, social media outreach of 45m per month and an ROI of 10:1…and a ‘dead happy’ client!

Brando were briefed to develop an engaging, newsworthy, Xmas experience for Gatwick passengers. We created the Gatwick Factor – a karaoke competition…hosted in a snow globe complete with fake snow and Christmas trees! We launched three days after the X Factor TV final and negotiated runner’s up, Stacie and Olly to make it their first ever public gig and open the event. Santa came early for Gatwick as the event was covered by London Tonight, BBC, Channel Five News and most major print, radio and digital media. The campaign results were outstanding; a PR value of nearly 3m and an ROI of 20:1 - which meant everyone could have a very Merry Christmas!