Not the usual beast!

EA engaged Brando to launch the hotly anticipated Left 4 Dead 2 zombie survival game in November 2009. Brando was tasked with targeting a youth gamer audience, but with the added zombie/horror fan-base thrown into the gruesome mix! We decided to tease the audience by preparing them for the inevitable outbreak of L4D2 zombie flu with a spoof webcast instructional film in survival techniques, hosted a subsequent press experience to train journalists in zombie combat and turn a famous London boozer into the Severed Arms pub, where zombies ran the pub for the weekend of game launch, with the help of Hollyoaks’ gorgeous Jennifer Metcalfe as the ‘L4D2 infected’ barmaid. The viral achieved over 150,000 views to date, and the campaign resulted in an AVE of over £900,000, PR value of £2.7m, social media outreach of 45m per month and an ROI of 10:1…and a ‘dead happy’ client!

Brando were briefed to develop an engaging, newsworthy, Xmas experience for Gatwick passengers. We created the Gatwick Factor – a karaoke competition…hosted in a snow globe complete with fake snow and Christmas trees! We launched three days after the X Factor TV final and negotiated runner’s up, Stacie and Olly to make it their first ever public gig and open the event. Santa came early for Gatwick as the event was covered by London Tonight, BBC, Channel Five News and most major print, radio and digital media. The campaign results were outstanding; a PR value of nearly 3m and an ROI of 20:1 - which meant everyone could have a very Merry Christmas!

The brief from London Gatwick Airport to Brando was to help change perception and build awareness of the airport as a top shopping destination during the busy summer months. We needed to inform the public on discounted prices and the array of high street and designer names available. Our approach was multi-faceted and included a four day, live fashion show, a news story highlighting the benefits of getting into a holiday mind set, an exclusive press trip with top fashion editors and an intensive promotions and features programme. Winning stats… Retailers experienced a 30% increase in sales during the show 77% of passengers agreed it helped get them in the holiday mood 13% increase in people perceiving the stores as excellent after watching the show Nearly a third of passengers were encouraged to go and buy after the show 95% of passengers thought the show was entertaining The campaign reached over 300 million people, secured an AVE of nearly £600k, PR value of nearly £2m and an ROI 1:10

Sony Ericsson wanted a long-term partner to reach out to Britain's urban youth. Since 2005, Brando has strategically taken them from support act to lead sponsor of the UK B-Boy World Championships.  Media partnerships, merchandise, careful branding and social media has made Sony Ericsson an accepted part of the B-Boy community. For the last two years, Channel 4 has travelled the globe as the B-Boys battle their way to the World Finals stage in London's Brixton Academy.  The results played out over a six part TV series on C4 entitled the Sony Ericsson World Series.  Fans could watch any missed episodes again and view other exclusive downloadable B-Boy content from our dedicated website... www.b-boychampionships.com/tv

To position Somerfield as the local high street grocer and demonstrate the brand’s commitment to local communities, Brando developed the landmark Local Life Report - an ambitious news-generating research campaign aimed at claiming a share of voice for Somerfield. Working with the Future Foundation, we created a series of stories designed to tackle topics that resonate with consumers, each exploring the world around us from new angles. From exploring the growing presence of wealthy tradesman’s partners (Bricklayers’ Wives) to green obsessed city-folk (Urban Farmers), the Local Life report really captured the nation’s imagination and confirmed Somerfield’s position at the heart of the local community. In 2008, Local Life generated more than 110 pieces of robust branded coverage and achieved an impressive ROI - for every £1 spent, the campaign reached 355 people and generated £8.61 worth of coverage.